Course Details

In this session Terry Harmer will cover the following and go through a few rules and some handy tools:

 

  • 9 Questions Business Strategy
    • Eric Reis Lean Canvas - a model for you and your clients.
       
  • 8 P’s Marketing Plan
    • What are they and how to use them effectively?
    • Where Marketing meets Client Service
       
  • Put your SWOT to work!
    • Using a Dynamic SWOT analysis to create a Marketing and Business Development strategy
    • More than one way to go.

  • Are you delivering value... or are you delivering what your clients value?
    • Your Client Value Proposition
    • A compelling reason to choose you.
    • Reassess your Value.

 

 By attending this session:

  • You will have an understanding of the basics of laying out a simple marketing plan for your practice or business. if you already have one in place it will prompt a few questions that may facilitate a re-engineering of your approach to the market.
  • You will be able to employ tools and approaches used in lean and agile to examine things from a fresh perspective.
  • You will ensure that the business is market lead relevant and topical.
  • It takes a new look the SWOT analysis and moves it from a simple list to a dynamic planning tool.
  • The client value proposition is often misunderstood, and this element should direct you to answering the question "what do you, do that your clients really value?” it's usually not about preparing their accounts.

 

This session will be of most interest to You or any member of your team responsible for growing your client base, developing new approaches and services, or anyone who feels it may be time to refresh your marketing strategy, or create one if there isn’t.

 

 

Course Level: Foundation / Intermediate

CPD Course Speaker

NLC Training

Terry Harmer

Terry Harmer is a Member of the Institute of Training & Development (MIITD), a Fellow of the Sales Institute of Ireland, (FSII), a Member of the Marketing Institute of Ireland, (MMII) Member / Qualification, is a Licensed Practitioner of NLP, (NLP Prac.), holds qualifications in Business Administration, a Certificate in Training & Continuing Education, (1st Class Honours, NUI Maynooth), ROI Impact, Measurement, (training on training evaluation and transfer of skills to the workplace) Terry delivers City & Guilds and QQI certified courses and a portfolio of training programmes ranging from a half day to over a year in duration. He is on the Enterprise Ireland Mentor panel, and has been working and training with West Offaly Training and Offaly Local Development Company (West Offaly Partnership) since 2001. Terry Harmer has worked with 22 LEO’s (Formerly Enterprise Boards) since their inception around the country, delivering training on Sales, Marketing, Business Development, People and Management Skills. His engagements for those LEO’s have been with new and established businesses delivering training and operating as a mentor.