Course Details

In this session Terry Harmer covers the following and go through a few rules and some handy tools:

 

  • 9 Questions Business Strategy
    1. Eric Reis Lean Canvas - a model for you and your clients.

 

  • 8 P’s Marketing Plan
    1. What are they and how to use them effectively?
    2. Where Marketing meets Client Service

 

  • Put your SWOT to work!
    1. Using a Dynamic SWOT analysis to create a Marketing and Business Development strategy
    2. More than one way to go.


  • Are you delivering value... or are you delivering what your clients value?
    1. Your Client Value Proposition
    2. A compelling reason to choose you.
    3. Reassess your Value.

 

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CPD Course Speaker

NLC Training

Terry Harmer

Terry Harmer is a Member of the Institute of Training & Development (MIITD), a Fellow of the Sales Institute of Ireland, (FSII), a Member of the Marketing Institute of Ireland, (MMII) Member / Qualification, is a Licensed Practitioner of NLP, (NLP Prac.), holds qualifications in Business Administration, a Certificate in Training & Continuing Education, (1st Class Honours, NUI Maynooth), ROI Impact, Measurement, (training on training evaluation and transfer of skills to the workplace) Terry delivers City & Guilds and QQI certified courses and a portfolio of training programmes ranging from a half day to over a year in duration. He is on the Enterprise Ireland Mentor panel, and has been working and training with West Offaly Training and Offaly Local Development Company (West Offaly Partnership) since 2001. Terry Harmer has worked with 22 LEO’s (Formerly Enterprise Boards) since their inception around the country, delivering training on Sales, Marketing, Business Development, People and Management Skills. His engagements for those LEO’s have been with new and established businesses delivering training and operating as a mentor.