Course Details

Have you ever found yourself wasting time and money trying to promote your accountancy firm? Do you get overwhelmed by the multitude of marketing tactics you could use, without knowing which ones will work?


In this workshop, Chantal Cornelius from Appletree Marketing shows you the importance of considering marketing strategy before tactics, to prevent you wasting more of your precious time and money.


Marketing strategy asks four questions:

  • Where is your business now?
  • Where do you want your business to be?
  • What’s the best way to get there?
  • Who are the best clients to work with?

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CPD Course Speaker

Appletree Marketing Consultancy

Chantal Cornelius

Chantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. Since then, she’s filled her time helping hundreds of service businesses, including accountancy firms, to grow their businesses. Her marketing advice is straight forward, practical and down to earth. She’s written three books and the third one all about StandOut Strategies – how to really outshine your competitors – was published in October 2024. Chantal is a Fellow of the PSA UK where she was National President for 2023-24. When she’s not speaking, training or handing out marketing advice, you’ll find her riding her horse, growing vegetables in her garden, or whizzing down a ski slope – but not all at the same time!