Course Details

Most firm owners are trapped in "Busy Practitioner Mode," acting as the technician in a business that owns them. As we enter 2026, the industry is splitting: you are either clinging to a broken "time-for-money" model or mastering the transition to a high-performance CEO mindset. This session provides a "Strategic Reset" for established partners and new firm owners who want to avoid trial-and-error and get off to the best possible start. Attendees will learn to identify "Black Box" leadership flaws and apply a proven roadmap to build a profitable, 35%+ EBITDA asset that runs without them.

 

Each section provides a deep dive into the 6-Step Success Path:

  • Overall Firm Strategy: Defining your "Why" and establishing the foundational business model to move from drift to direction.
  • The 4 Ps (Proposition, Product, Price, Payment): Aligning what you sell and how you get paid to protect your margins and eliminate "pricing prison".
  • Your Customers & The Red Velvet Rope: Using the Customer Grading Matrix to identify ideal clients and courageously resign those holding you back.
  • Business Growth & 2026 Marketing: Implementing a non-sleazy lead generation strategy focused on high-value advisory work.
  • Your People & Rituals: Building an organization chart and "Who Hunting" strategy so your team steps up and handles the day-to-day.
  • Leverage, Scale & AI Assistants: Moving from manual production to a high-margin asset using AI thinking partners and key performance metrics.

 

By attending this session, you will:

  • Understand the 6-step roadmap required to transition from a technician to a sovereign firm owner.
  • Identify the specific "Black Box" failures in your current pricing and people systems.
  • Be able to deploy AI Thinking Assistants to pressure-test your strategic assumptions and sharpen your 2026 strategy.
  • Create a clear action plan to move from a manual "Hamster Wheel" to an automated, exit-ready asset.

 

This session is of most interest to:

  • Established Firm Owners and Partners looking to reclaim their time and double profitability.
  • New Firm Owners wanting to build the right foundations from day one and avoid common growth traps.
  • Senior Managers and Future Partners responsible for implementing high-level firm strategy.

 

Course level: Intermediate

CPD Course Speaker

OmniPro

Des O'Neill

Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.

Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.

He holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.