CPDStore Ireland

When was the last time you looked at your business through the eyes of your clients or potential clients? If you were to do that today, what would you say? Would it attract you? Would it at you to reach out and make contact? Is it delivering the message you’d like it to deliver? Is it reflective of the quality or value of your service? Is it just an information sheet or is it really selling the benefits you can deliver. 

When a business starts up there are many, many items on the to do list - creating your Marketing message is only one of them. 

In some instances, there’s no real conscious effort made to consider the ‘corporate identity’ other cases it does get attention and the consider their Marketing message, their website, their name their logo, their leaflets and marketing collateral and then get to work running the bushiness 

Years down the line, although they will have changed their processes and practices to align with 

legislation and client expectations the shop window that the world sees them through is dated and not representative of who they are and what they do today. 

This session aims to give you the tools to be able to step back, look at your business through other eyes and examine how your organisation appears to the world. 

Then if “it doesn’t say on the tin what you do” remodel to make sure your image is aligned with the way you are today and where you’re going in the future. 

In this session Terry Harmer will cover the following topics:

• How would you like to be seen by your clients - Selecting your archetype 
• Questions to ask yourself to make sure you’re walking the talk 
• Essential evidence enables logical decisions peripheral evidence drives emotional choices 
• Examining your message through the peripheral evidence you present 
• Cialdini and Content marketing 

By attending this session, you will learn, understanding how to examine evaluate and where necessary re-imagine and rebuild your brand” 

The topics covered in this session may apply to you or the clients you serve, who want to appraise and refresh their “corporate identity”

Course level: Foundation / Intermediate