CPDStore Ireland

For over 20 years, Brenda ran her own accountancy firm with a difference. While most firms focused on compliance—payroll, bookkeeping, and year-end reporting—she went further, helping businesses unlock key performance insights that drove real profitability. Her results spoke for themselves: when the 2008 recession hit, 98% of her clients survived and many thrived—because they had the right financial intelligence to adapt in real time.

Brenda knew that technology—especially ML, AI and automation—could change everything.

Today, SOBI empowers accountants to become strategic business advisors and gives business owners the real-time financial clarity they need to make smarter decisions. No more static reports. No more missed opportunities. Just proactive, AI-driven insights that help businesses not just survive, but thrive.

With a background in bootstrapping, resilience, and global ambition, Brenda is scaling SOBI across Ireland, the UK, the US, and Australia, helping accountants transform their firms and businesses stay ahead of the curve. And with Generative AI now accelerating SOBI’s capabilities, the company is poised to revolutionize the way financial intelligence is delivered.
Because in business, survival isn’t just about numbers—it’s about having the right insights at the right time. And that’s exactly what SOBI provides.

Kane has more than 25 years of experience developing and implementing strategic services and solutions to help businesses drive operational growth and value. His industry experience includes private equity, banking and financial services, insurance, manufacturing, automotive, and publishing. His wide range of expertise includes strategic visioning and implementation; technology innovation, P&L management, global operations and account management; client accounting advisory services; business process outsourcing, and management consulting. Kane’s experience includes helping businesses restructure and reestablish operational excellence by transforming from a discrete service provider to a value-added integrated solution provider. In addition to working with US companies, he has led business process solutions deployment internationally, including in Australia, China, Europe, India, Israel, Mexico, and the Philippines. Kane was recently named one of the Top 100 Most Influential People in Accounting by Accounting Today. His thought leadership has been featured extensively in national publications including Accounting Today, CPA Practice Advisor, and US News & World Report. He has been a featured presenter for key industry organizations including the AICPA, Financial Executives International, Information Technology Alliance, and Digital CPA. Before joining CohnReznick, Kane was the National Client Accounting Advisory Services (CAAS) Practice Leader for a major public accounting firm.