Digital Funnels to Human Conversions - The Art of Selling (May 24)
Category: Practice Growth | Duration: 1hr | Tag: VODEC2409 | Type: Video | Course Level: Need to Know | Speaker: Des O'Neill | Date: 01/05/2024 10:00
Course Details
In today's competitive landscape, accountants and their firms face the dual challenge of maintaining financial expertise while also excelling in client acquisition and retention. The "Marketing 101 for Accountants" series is meticulously crafted to transform traditional accountants into savvy marketers, equipped with the knowledge and tools necessary for exponential growth. This essential series unfolds in three comprehensive modules, each designed to tackle the crucial elements of marketing within the professional services sector.
The evolving market dynamics, driven by digital transformation and changing client expectations, necessitate a strategic approach to marketing and lead generation. Accountants must adapt to these changes to not only survive but thrive. In adapting and thriving accountants not only need to innovate but they have to do it while still being true to themselves and their personality.
By purchasing this 3 Part Series, participants will gain insights into foundational marketing strategies, learn the most effective lead generation techniques tailored for professionals, and master the art of converting digital engagements into meaningful client relationships. This series promises to enhance your ability to attract, engage, and retain clients, thereby significantly increasing the value you bring to your firm, business, or clients.
Digital Funnels to Human Conversions – The Art of Selling:
Master the art of digital marketing funnels and learn the nuances of converting online engagements into actual sales. This session is designed for accounting firm owners looking to leverage digital marketing to its fullest potential. Learn how to set up effective digital funnels that resonate with your target audience and gain insights into closing sales more efficiently. This knowledge is key to turning prospects into loyal clients in today's digital age. This is not about sales this is about helping the businesses that want the help and support that you can provide and are prepared to pay for good service.
Des O’Neill covers the following topics during this course:
- The Building Blocks to Create a Funnell
- Building a Survey Funnel
- Building a Webinar Funnel
- Selling without the Sales – The Results Conversation
- Scaling for Growth
CPD Course Speaker
OmniPro
Des O'Neill
Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.
Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.
He holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.
Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.
He holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.