Digital Content Marketing Strategies (Jul 24)
Category: Practice Growth| Duration: 1hr | Tag: VODEC2414 | Type: Video | Course Level: Foundation | Speaker: Jo Edwards | Date: 17/07/2024 10:00
Course Details
For any marketeer working in professional services, there are basically two types of digital content marketing strategies which should work in parallel complementing each other.
The first is all about brand awareness. A strategy designed to convey your brand message and provide all the basic information about your firm:
- Who you are (about your firm)
- What you do (your services)
- Who you do it for (your clients)
The second strand is a high performance or lead generating content strategy. As the name implies, content is meant to generate and nurture new business leads. The success or failure of this strategy is judged by how well the plan accomplishes that mandate.
Jo Edwards covers the following topics during this course:
- Preparing and mapping a content marketing plan
- How to define a client persona and attract the right audience
- Understanding the importance of Blogs
- The importance of SEO and social media
- From likes to leads
CPD Course Speaker
JE Consulting
Jo Edwards
Jo Edwards is the principal of JE Consulting, who specialise in providing marketing assistance to accountancy and legal firms.
Jo has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small and has a particular specialism in preparing and delivering internet and social media strategies to clients.
Jo and her team’s "hands on" approach to marketing has helped many firms across the country, to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programmes.
Jo has over 30 years practical marketing experience working with a wide range of firms across the UK, both large and small and has a particular specialism in preparing and delivering internet and social media strategies to clients.
Jo and her team’s "hands on" approach to marketing has helped many firms across the country, to generate new clients and develop profitable cross-selling services to existing clients through innovative e-marketing programmes.