This webinar is part of CPD Fest 2025

Course Details

Accountants and advisors are uniquely placed to help clients unlock hidden value and build truly sale-ready businesses. In this practical 100-minute session, Des O’Neill introduces the Built to Sell framework and the Value Optimiser Audit, showing how to transform trading businesses into profitable, scalable, and saleable assets. You’ll discover the key drivers of enterprise value, how to build self-managing teams, and how to position your firm as the trusted advisor in value creation and exit planning — helping clients grow, thrive, and achieve maximum return on exit.

 

In an era of increased competition, margin pressure, and succession challenges, accountants and advisors are uniquely positioned to help clients create enterprise value and build businesses that are truly Built to Sell. This session shows how to transform trading businesses into profitable, scalable, and saleable assets — unlocking lasting value for clients and deeper advisory opportunities for your firm.

 

Des O’Neill will cover the following topics during this webinar:


  • The 6-Step Built to Sell framework adapted for client-facing advisory work.
  • How to identify and amplify the key drivers of enterprise value in trading businesses.
  • Introducing the Value Optimiser Audit – a practical diagnostic tool to assess sale readiness.
  • Developing scalable products, pricing, and profit models that attract premium valuations.
  • Building self-managing teams and systems that reduce dependency on owners.
  • Positioning yourself as a trusted advisor in value creation and business transformation.
  • Creating a roadmap that helps clients prepare strategically for exit while growing profitably.

 

By attending this session, you will:

  • Understand the levers that create and protect enterprise value in trading businesses.
  • Learn how to guide clients to develop sale-ready, self-managing business models.
  • Discover how to use the Value Optimiser Audit to benchmark, advise, and add measurable value.
  • Strengthen your advisory positioning by helping clients achieve scalable and sustainable growth.
  • Leave with actionable insights and frameworks to enhance client relationships and generate new advisory revenue streams.

CPD Club

12 Months Subscription

  • Unlimited Access to All CPD Fest 2025

  • Unlimited Access to All Courses for 12 months

  • Unlimited Access to All Webinars for 12 months

  • Unlimited Access to All Conferences for 12 months

  • Access to All Course Notes

  • Monthly CPD Club Members Webinar

  • Per Minute CPD™

€600

Join Now

Or

8 hour Pass
8 Hours CPD across 4 sessions

  • Access to 4 CPD Sessions

  • 8 Hours of CPD

  • Pick n' Mix any choice of topics

  • 52 Sessions to choose from

  • Access Digital Note Packs

  • Hear from industry experts!

€250

Book Now

16 hour Pass
16 Hours CPD across 8 sessions

  • Access to 8 CPD Sessions

  • 16 Hours of CPD

  • Pick n' Mix any choice of topics

  • 52 Sessions to choose from

  • Access Digital Note Packs

  • Hear from industry experts!

€450

Book Now

24 hour Pass
24 Hours CPD across 12 sessions

  • Access to 12 CPD Sessions

  • 24 Hours of CPD

  • Pick n' Mix any choice of topics

  • 52 Sessions to choose from

  • Access Digital Note Packs

  • Hear from industry experts!

€625

Book Now

CPD Course Speaker

OmniPro

Des O'Neill

Having worked for a number of years in practice, and with one of the profession’s regulatory and support institutes, Des co-founded OmniPro to develop tools, techniques, products and services that make accountancy more profitable and rewarding.

Des is passionate about bringing innovation to the accountancy profession and enabling accountants to achieve what they want from their careers and business. His core belief is that when empowered to achieve their best, accountants can deliver transformative results for clients.

He holds qualifications from the ACCA Association of Chartered Certified Accountants, CPA Institute of Certified Public Accountants and ACIS Association of Chartered Secretaries and Administrators.

OmniPro Tax and Legal

John Murphy

As a Director of OmniPro Tax and Legal Limited, John relishes problem-solving to help accountants develop innovative client solutions and sharing his technical knowledge on tax, company law, financial reporting and auditing.

A Chartered Tax Adviser, he advises clients in practice on a range of issues from income tax, tax planning, restructuring to exit planning as well as advising on company law in relation to these and many other matters. In addition, he provides support on financial reporting, auditing and company law; conducts company valuations and advises on pre-sale restructuring. He is also an insolvency practitioner who acts as liquidator in members voluntary liquidations and is a Registered Auditor.