Course Details

Social media is no longer just for influencers, it’s one of the most powerful tools accountants can use to attract new clients, build authority, and grow their practices. But too many accountants either avoid it completely or waste of time posting with little return. In this engaging and practical session, multi-award-winning accountant and coach Bev Flanagan will show you how to confidently use social media in a way that gets results. Whether you’re a solo practice owner or running a growing team, you’ll learn how to create content that builds trust, connects with your audience, and converts followers into paying clients.

 

Bev Flanagan will cover the following topics during this presentation: 

  • The role of social media in modern practice growth.
  • Choosing the right platforms for your accounting niche.
  • Content strategies: what to post, when, and how often.
  • Engagement tactics to turn connections into conversations.
  • How to use calls-to-action (CTAs) that actually win clients.

 

By attending this session, you will learn how to position yourself on social media to attract the right type of clients, understand which platforms and content styles work best for accountants, and gain the confidence to create posts that build trust without feeling salesy. You’ll leave able to use simple engagement tactics and clear calls-to-action to turn your followers into paying clients.

 

Course Level: Foundation

CPD Course Speaker

Bev Flanagan Financial Ltd

Bev Flanagan

Bev is a multi award winning accountant that has been in the accounting profession for 28 years. She founded and grew a 100% cloud accounting practice and successfully sold in the summer of 2022. She is very passionate about the accounting industry and now is a consultant to other accountants and bookkeepers to help them realise the potential in their practice ready for exit. Whether their exit be in the next 12 months, in the next 10 years or even 30 years! But every single practice owner will exit at some point and Bev believes that a business should be running right now with the exit in mind, so it’s always at it’s highest profitability and saleable asset value. She is also an elected council member, director and trustee of the AAT.