CPDStore Ireland

Accountants and advisors are uniquely placed to help clients unlock hidden value and build truly sale-ready businesses. In this practical 100-minute session, Des O’Neill introduces the Built to Sell framework and the Value Optimiser Audit, showing how to transform trading businesses into profitable, scalable, and saleable assets. You’ll discover the key drivers of enterprise value, how to build self-managing teams, and how to position your firm as the trusted advisor in value creation and exit planning — helping clients grow, thrive, and achieve maximum return on exit.

In an era of increased competition, margin pressure, and succession challenges, accountants and advisors are uniquely positioned to help clients create enterprise value and build businesses that are truly Built to Sell. This course shows how to transform trading businesses into profitable, scalable, and saleable assets — unlocking lasting value for clients and deeper advisory opportunities for your firm.

Des O’Neill covers the following topics during this presentation:

• The 6-Step Built to Sell framework adapted for client-facing advisory work.
• How to identify and amplify the key drivers of enterprise value in trading businesses.
• Introducing the Value Optimiser Audit – a practical diagnostic tool to assess sale readiness.
• Developing scalable products, pricing, and profit models that attract premium valuations.
• Building self-managing teams and systems that reduce dependency on owners.
• Positioning yourself as a trusted advisor in value creation and business transformation.
• Creating a roadmap that helps clients prepare strategically for exit while growing profitably.