Course Details

Artificial Intelligence (AI) is transforming the way businesses create marketing content. Many accountants are still unsure where to start or how to use AI effectively, without losing their professional voice. As client expectations continue to grow and time becomes increasingly valuable, firms need to produce marketing content more efficiently, while maintaining quality and compliance.


In this practical session, Chantal Cornelius from Appletree Marketing will show you how to start using and make better use of AI in your marketing content.


Whether you are writing website copy, social media posts, emails, newsletters or client communications, AI can help you generate ideas, save time and create more consistent content. This session will help you understand what AI can and cannot do and how to get better results from the tools available. You will learn how to use AI to support your marketing activity. By attending, you will learn about practical techniques that can be implemented immediately, to improve the efficiency and effectiveness of your firm's marketing.


The following topics are covered during this course:

  • Understanding the opportunities and limitations of AI for marketing
  • Writing better prompts to generate useful marketing content
  • Using AI to create blogs, emails, social media posts and newsletters
  • Editing and refining AI-generated content to sound like your firm
  • Avoiding common mistakes and maintaining quality, accuracy and compliance.


CPD Club

Enjoy all of the premium features of the ultimate resource for the Ireland Accounting Community

Join CPD Club

CPD Course Speaker

Appletree Marketing Consultancy

Chantal Cornelius

Chantal Cornelius left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. Since then, she’s filled her time helping hundreds of service businesses, including accountancy firms, to grow their businesses. Her marketing advice is straight forward, practical and down to earth. She’s written three books and the third one all about StandOut Strategies – how to really outshine your competitors – was published in October 2024. Chantal is a Fellow of the PSA UK where she was National President for 2023-24. When she’s not speaking, training or handing out marketing advice, you’ll find her riding her horse, growing vegetables in her garden, or whizzing down a ski slope – but not all at the same time!