Many accountants give away valuable advice for free - often hidden in emails, reports, and quick calls - without realising just how much their guidance is worth. Clients will pay for advisory, but only when they see, understand, and feel the value. This session will show you how to move from giving away advice to structuring and pricing it confidently, without awkward sales conversations. You’ll learn practical steps to build advisory services that clients want, value, and pay for - helping you grow revenue, strengthen client relationships, and future-proof your firm.
In this webinar Aynsley Damery will cover the following topics:
- Why clients don’t pay for advice (yet) - uncovering the perception and communication gaps between accountants and business owners.
- The hidden value accountants already deliver every day - and how to package it so clients recognise it.
- Demonstrating outcomes, not outputs - shifting conversations from reports and compliance to results and decisions.
- A simple framework to position, price, and deliver advisory without relying on partners or “hard selling.”
- Real-world examples of firms turning advisory into scalable, profitable services - and what you can take and implement tomorrow.
By attending this webinar, you will:
- Understand why clients resist paying for advice - and how to overcome it.
- Learn how to clearly demonstrate the value of advisory services in ways clients understand.
- Gain a step-by-step framework to position and sell advisory without feeling “salesy.”
- Discover how to package and deliver advisory in a way that’s scalable, profitable, and team-driven.
- Leave with practical tools to start monetising the advice you already give away.
This webinar will be of most interest to:
- Accountants in practice (partners, directors, and managers).
- Firms looking to expand from compliance into business advisory.
- Sole practitioners and small firms who want to grow fees without burning out.
Course level: Intermediate
